ArchiBiz Unpacks

Getting Discovered Through Social Media with Dave Sharp

Dave Sharp is the director and founder of Vanity Projects, an architecture marketing consultancy that has helped more than 100 architecture firms. He helps clients develop their marketing strategies through coaching, webinars, consulting and website audits.

In this episode of Archibiz Unpacks: Marketing, Bec sits down with Dave to discuss the importance of creating a marketing strategy that you can stick to and check in on periodically. Dave also unpacks all of the different social media platforms that are available for architects today, and how to pick the one that is most suitable for your practice.

He also reveals his top three tips for building a following on Instagram. Later in the episode, Bec and Dave talk about the challenges going on with Facebook at the moment, and how architects can navigate that with Instagram. Plus, you’ll learn about some new social media platforms you’re going to want to be paying attention to this year.

To learn more about Dave, check out his website here. You can also connect with him on LinkedIn here.

Archibiz Unpacks is a series where we bring you conversations with industry leaders to help you hone in on your skills and capabilities as an architect. To learn more about how Archibiz can help your business, check out our website. You can also learn more about business coaching for architects here.

Making Your Architecture Videos Stand Out with Anthony Richardson of The Design Emotive

Anthony Richardson is the founder of The Design Emotive, a widely popular media publication that highlights Australian homes.

In this episode of Archibiz Unpacks, Bec sits down with Anthony to learn more about how he made the transition from an architecture student to a media publisher and videographer. Anthony also discusses the advantages for architects who use video, as well as his tips for feeling comfortable in front of the camera. Bec and Anthony chat about why “photographs remain king in the current architecture landscape,” ideas for growing an Instagram account, and how to find the budget for video production.

Plus, you’ll learn about Anthony’s plans for the future of The Design Emotive. If you’re an architect and would like your residential project to be profiled by The Design Emotive, you can reach out to Anthony through his website.

 

Archibiz Unpacks is a series where we bring you conversations with industry leaders to help you hone in on your skills and capabilities as an architect. To learn more about how Archibiz can help your business, check out our website. You can also learn more about business coaching for architects here.

Creating Your Own Expertise Engine with Bryon McCartney of ArchMark

Bryon McCartney is the Chief Creative Strategist at ArchMark, a branding and marketing firm dedicated to helping architects and design industry professionals gain recognition in the market so they can attract their ideal clients. ArchMark, led by Bryon and his wife, specializes in architecture websites.

In this episode of Archibiz Unpacks Marketing, Bec sits down with Bryon to learn more about architecture firm websites and how architects can improve their sites. You’ll learn Bryon’s “5 Stages of Architecture Practices,” as well as the “Three Rs” you need to be successful: Recognition, Reputation and Relationship. You’ll also hear Bryon offer tools and strategies to elevate your practice’s marketing.

Plus, he breaks down his “expertise engine” and the three buckets that you should focus on if you want to become an expert in your niche. Finally, Bec and Bryon discuss some tips for solo practitioners who struggle to find the time to work on their marketing.

Learn more about ArchMark. 

Connect with Bryon on LinkedIn:

DESCRIPT (video editor) - 

Missinglettr (social media publishing tool) 

 

 

Archibiz Unpacks is a series where we bring you conversations with industry leaders to help you hone in on your skills and capabilities as an architect. To learn more about how Archibiz can help your business, check out our website. You can also learn more about business coaching for architects here.

Using Copywriting To Land Clients with Nikita Morrell

Nikita Morell is a copywriting and marketing strategist who works exclusively with architects. Nikita helps solo practitioners, as well as small and emerging practices, attract their ideal clients through their website and marketing efforts.

In this episode of Archibiz Unpacks Marketing, Bec sits down with Nikita to learn more about copywriting for architects. Nikita talks about the several ways in which architects can use words to complement the photographs on their website and attract their ideal client. You’ll also hear Nikita provide her three top tips for creating copy for your website.

Don’t enjoy writing about yourself? In this episode, you’ll also learn some tricks to help you overcome those fears and become a stronger writer. Finally, Bec and Nikita chat about how often you should be updating your website. To learn more about Nikita, check out her website. Connect with her on LinkedIn here.

 

Archibiz Unpacks is a series where we bring you conversations with industry leaders to help you hone in on your skills and capabilities as an architect. To learn more about how Archibiz can help your business, check out our website. You can also learn more about business coaching for architects here.

How To Build and Differentiate Your Brand with Tim Smith

In this episode of Archibiz Unpacks Marketing, Bec sits down with Tim Smith, Archibiz's newest coach and mentor, to learn all about how architects can strengthen their branding.

You’ll learn the reasons why architects should care about their brand and the importance of have a strong strategic foundation or brand strategy. Tim and Bec also discuss the importance of differentiating your brand and how architects can utilize branding to set them apart from the competition. They also break down what architects should do with marketing during a downturn, as well as tips for getting started on a rebrand. Plus, you’ll hear Tim discuss his thoughts on the age-old question: Should you put your name on the door? 

 

Connect with Tim on LinkedIn.

 

Archibiz Unpacks is a series where we bring you conversations with industry leaders to help you hone in on your skills and capabilities as an architect. To learn more about how Archibiz can help your business, check out our website. You can also learn more about business coaching for architects here.